This was a paper promotion/informational booklet for Western Paper Co. (Paper Distributor). The client wanted to distribute an informational booklet that displayed an optimistic subject. His objective was to create the perspective that an individual can change the world by just altering the way that they think.
I created this booklet on the many different aspects of smiles. The booklet includes the anatomy of smiles, the science behind smiles, how they affect other people, the difference between real & fake smiles, and other great concepts. Because it was a promotional piece that would go to different printers or design firms I included things like foil paper as a mirror for people to look at their own smile, opaque papers to display layers of muscles behind your smile, and a “whiter-teeth-o-meter” that used pantone swatches to determine the whiteness of your teeth.