Case Study: The Process of Branding

There’s a lot that goes into creating a brand or identity & designing a logo is only the first step. “The difference between a logo and a brand is 500,000 dollars” -@louisefili- so as you can see, brands are pretty dang big. Here’s an example of the first phases of an identity that I am working on for a really great photographer who really knows what he’s doing. This is one of the first phases in the branding process and here you can see some things i did to get there…